The new Toyota RAV4 is perfect for all outdoorsy type people from Salt Lake City, Clearfield and beyond. The automaker really raised the bar in getting the message out about the new Toyota by creating a cycling track set up to model the online website.

The cycling course was 1.8 KM and included the following sections:

  • Models.
  • Safety.
  • Interior.
  • Design.
  • And book a test drive.

As you ride through the course you learn more about the vehicle and your bicycle sets off sensors that make the course behave like a website and highlight the section of the site you are in. There are social media buttons you can push along the way to send Tweets as you ride through the course.

To get a better idea of what it looks like check out the video here: http://www.youtube.com/watch?v=0h5RIDciv1U. At Tony Divino Toyota we are certainly proud to be part of such an innovative company and we encourage everyone in greater Salt Lake City to stop by our dealership and see what the new RAV4 has to over for thrill seekers and adventure lovers in Utah.

Categories: New Inventory, News